<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
        xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
        xsi:schemaLocation="http://www.sitemaps.org/schemas/sitemap/0.9
                            http://www.sitemaps.org/schemas/sitemap/0.9/sitemap.xsd">
  <!--
    Sitemap for Occasi — submit at:
    https://search.google.com/search-console
    (Add property → URL prefix → https://www.occasi.uk → Submit sitemap)

    Priority guide:
      1.0  homepage
      0.9  primary SEO landing pages (wedding/birthday/baby/all-events)
      0.8  templates, pricing, how-it-works
      0.5  signup, login (low — they're conversion, not discovery)

    changefreq is informational only — Google's crawlers ignore it
    but it's still a valid hint for smaller search engines.
  -->

  <!-- Homepage -->
  <url>
    <loc>https://www.occasi.uk/</loc>
    <lastmod>2026-05-19</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>

  <!-- SEO landing pages (highest-value organic search targets) -->
  <url>
    <loc>https://www.occasi.uk/wedding-rsvp-website.html</loc>
    <lastmod>2026-05-19</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://www.occasi.uk/birthday-rsvp-page.html</loc>
    <lastmod>2026-05-19</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://www.occasi.uk/baby-shower-invitations.html</loc>
    <lastmod>2026-05-19</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://www.occasi.uk/event-rsvp-platform.html</loc>
    <lastmod>2026-05-19</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.9</priority>
  </url>

  <!-- Supporting product pages -->
  <url>
    <loc>https://www.occasi.uk/templates.html</loc>
    <lastmod>2026-05-19</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.occasi.uk/how-it-works.html</loc>
    <lastmod>2026-05-19</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.occasi.uk/pricing.html</loc>
    <lastmod>2026-05-19</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>

  <!-- Conversion pages — included so Google can rank brand searches
       like "Occasi sign up", but lower priority -->
  <url>
    <loc>https://www.occasi.uk/signup.html</loc>
    <lastmod>2026-05-19</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.occasi.uk/login.html</loc>
    <lastmod>2026-05-19</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.3</priority>
  </url>
</urlset>
